Olfactory Profile:
- Comforting, soft, powdery, clean, slightly fruity
- Creates a "skin-like" sensation, making it one of the most alluring notes in perfumery
- Known for its aphrodisiac properties
MUS
Did you know...
ANIMALISTIC ROOTS
Originally sourced from musk deer, this rare and powerful ingredient was once among the most expensive animal products in the world. Today, musk is almost exclusively synthesized to protect endangered species.
FIXATIVE POWER
Musk is essential in perfumery, enhancing longevity and depth. It blends seamlessly with other ingredients, acting as a fixative that helps fragrances last longer on the skin.
SYNTHETIC REVOLUTION
Modern musk is entirely lab-created, with over 300 variations developed for perfumes, detergents, and cosmetics. The most popular types include white musk, known for its clean, powdery scent.
SACRED SCENT
Musk has deep cultural and religious significance, especially in Islamic traditions, where it was highly favored by the Prophet Muhammad. It has also been associated with royalty and ancient rulers.
THE MUSK EVOLUTION
THE SCENT OF LUXURY
For centuries, musk has been one of the most coveted ingredients in perfumery, prized for its deep, sensual aroma and ability to enhance other notes. Once sourced from musk deer, today’s musk is carefully crafted through ethical, synthetic alternatives, ensuring sustainability without compromising its iconic scent.
WE'VE PLEDGED,
PLANTED AND CARED FOR
0
TREES
Which is equivalent to more than:
1,870 TREES
PER MONTH
61 TREES
PER DAY
3 TREES
PER HOUR
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